Vitamalt: Revitalizing a Classic for a New Generation

New Clients
Revenue Generated
Return on Ad Spend
Vitamalt offers premium, non-alcoholic malt beverages, a beloved staple in the Caribbean and West Indies. They’ve expanded their reach to the United States, bringing the taste of home to Caribbean communities and introducing their unique flavor to new audiences. Their target audience includes both loyal, long-time consumers and a younger generation seeking authentic, refreshing beverages.

Sarina Ortiz

Southeast Regional Sales Manager
 at 
Vitamalt
New Alchemy Media didn't just increase our numbers; they gave us a voice in the digital age, connecting us with a new generation and ensuring Vitamalt's legacy continues.

Highlights

Result:
Additional Monthly Revenue

Services

Video Production & Creative Campaigns
Social Media Marketing
Analytics & Conversion Optimization
Influencer & Content Marketing
Website Design & Development

Solutions

  • Multi-Channel Digital Campaigns: We deployed a robust strategy across Facebook and Instagram, combining precise audience targeting with creative video content and engaging posts.
  • Creative Content & Video Production: High-impact visuals and compelling narratives were crafted to resonate with the target audience and boost ad recall.
  • Data-Driven Optimization: Continuous monitoring and refinement allowed us to optimize bidding strategies, enhance targeting, and maintain exceptional cost efficiency across all key performance metrics.

    • The Challenge: Bridging the Digital Gap, Expanding US Reach

    Vitamalt faced difficulties establishing a strong digital presence in the US market. They needed to increase brand awareness and expand their reach beyond their existing loyal customer base. Managing both digital marketing and operational logistics proved challenging, stretching their resources thin. They felt a sense of being left behind by the digital landscape. They recognized the need to connect with a younger generation to ensure the long-term legacy of their brand, a taste of home that deserved to thrive.

    Our Solution: A Digital Strategy with User-Generated Impact

    New Alchemy Media provided a comprehensive digital marketing solution, including:

    • Website Development: Creating a user-friendly online presence.
    • SEO and Search Advertising: Driving targeted traffic and increasing visibility.
    • Social Media Advertising: Engaging with audiences and promoting brand activations.
    • Influencer UGC Marketing: Leveraging authentic content to reach a younger demographic.

    The Plan: Engaging a New Audience Through Authentic Voices

    We focused on a strategy that combined targeted advertising with authentic user-generated content:

    1.  Brainstorming sessions to identify effective ways to connect with younger consumers.

    2.  Development of influencer partnerships to create engaging, relatable content.

    3.  Implementation of social media and search advertising campaigns to drive traffic.

    4.  Consistent monitoring and optimization of all digital efforts.

    The Results: A Surge in Engagement and Brand Growth

    • UGC campaigns generated over 200,000 monthly impressions.
    • Vitamalt's social media following increased by 20% month over month during the campaign.
    • Over 100 high-quality user-generated video and image assets were created for ongoing use.
    • Vitamalt's brand has been able to bridge the gap to a younger generation, ensuring its continued success.

    The Potential Cost of Inaction: Facing a Declining Customer Base

    Without adapting to the digital landscape, Vitamalt risked losing touch with a younger generation, leading to a decline in sales and brand relevance. They needed to evolve to ensure their continued success.

    Ready to Elevate Your Brand?

    Discover how New Alchemy Media can help your company reach new heights. Contact us today to explore tailored digital marketing solutions.

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