Original Long Drink: Influencer Marketing Success with a 115% Cost Savings Over Traditional Ads

New Clients
Revenue Generated
Return on Ad Spend
Original Long Drink, a Finnish ready-to-drink cocktail, needed to establish brand recognition in the U.S. With a budget-conscious influencer campaign, New Alchemy Media drove over 500,000 targeted impressions, achieved an engagement rate of 5%, and generated a 115% cost savings over traditional ad methods.

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Highlights

Result:
Additional Monthly Revenue

Services

Content Creation Services
Digital Marketing Services
Social Media Marketing
Website Design & Development
Video Production & Creative Campaigns

Solutions

  • Influencer Partnerships: Partnered with Apex Drop to onboard 50 social media influencers.
  • Strategic Coaching: Provided influencers with brand messaging, custom content, and creative direction.
  • High-Impact Digital Engagement: Leveraged organic and paid influencer-driven content.

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    Original Long Drink: Reviving a Classic for a New Generation

    Business Overview
    Original Long Drink is a timeless ready-to-drink cocktail, in production since 1952, known for its refreshing taste and heritage appeal among the Finnish. Despite its long history, the brand struggled to capture the attention of younger U.S. consumers in the competitive beverage market.

    The Challenge
    Original Long Drink needed to break into the U.S. market and engage a younger demographic (ages 25-34) that was largely unaware of its rich legacy. The brand felt overshadowed and underrepresented, missing out on the opportunity to connect with modern consumers.

    Our Solution
    New Alchemy Media developed a targeted influencer marketing campaign designed to bring the brand’s story to life. By partnering with trusted voices in the digital space, we ensured that Original Long Drink's heritage and quality were communicated authentically and effectively.

    The Strategy

    • Influencer Network: Collaborated with Apex Drop to recruit 50 social media influencers, with 44 actively promoting the brand.
    • Engagement-Focused Content: Empowered influencers to create authentic, engaging content that resonated with their followers.
    • Cost-Effective Outreach: Delivered significant brand exposure at 115% lower costs compared to traditional advertising methods, ensuring budget-friendly yet impactful results.
    • Data-Driven Adjustments: Monitored campaign performance and refined our approach to maximize reach and engagement across key demographics.

    The Results

    • Reached over 500,000 targeted consumers through influencer content.
    • Generated 25,000 engagements with a consistent 5% engagement rate.
    • Produced 156 unique content pieces and secured 245 unlimited-use contributions, amplifying the brand’s presence across social channels.
    • Achieved substantial brand recognition and buzz, reviving interest in a classic cocktail for a new generation.

    Curious how influencer marketing can transform your brand’s reach and engagement? Contact New Alchemy Media today for a free consultation and let’s bring your story to life.