Lorina Sparkling Lemonade: Strategic Targeting Leads to a 44.4% Sales Increase

New Clients
Revenue Generated
Return on Ad Spend
Lorina Sparkling Lemonade, a premium French beverage, needed to differentiate itself from competitors in the U.S. market. Through a custom video ad campaign and hyper-focused regional targeting, New Alchemy Media drove nearly 1 million impressions, achieved an ad recall rate of 20%, and boosted sales by 44.4%.

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Highlights

Result:
Additional Monthly Revenue

Services

Digital Marketing Services
Social Media Marketing
Content Creation Services
Influencer & Content Marketing
Analytics & Conversion Optimization
Video Production & Creative Campaigns

Solutions

  • Custom Video Content: Developed unique videos for each flavor, tailored for specific audience segments.
  • Highly Targeted Advertising: Instead of a broad U.S. campaign, focused on key markets with strong potential.
  • Influencer & Earned Media: Organic influencer exposure, including an unexpected feature from Khloé Kardashian.

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    Lorina Sparkling Lemonade: Refreshing the U.S. Market with Impactful Digital Storytelling

    Business Overview
    Lorina Sparkling Lemonade is a premium French beverage known for its distinctive liter-size, Quillfeldt-stoppered glass bottles and bright, sweet flavors. Seeking to break into the U.S. market, the brand aimed to set itself apart in a competitive category with a unique, eye-catching product.

    The Challenge
    Lorina faced the hurdle of distinguishing itself from a crowded field of sparkling beverages. With traditional advertising falling short, the brand struggled to communicate its unique charm and drive consumer interest, leaving them feeling sidelined despite having an exceptional product.

    Our Solution
    New Alchemy Media stepped in to elevate Lorina’s market presence through a targeted, creative digital strategy. We crafted custom video campaigns and tailored social media content designed to highlight Lorina’s unique packaging and flavor profile, ensuring the brand’s story resonated with U.S. consumers.

    The Strategy

    • Custom Video Campaigns: Developed engaging videos that showcased the distinct qualities of Lorina, emphasizing its premium heritage and eye-catching design.
    • Targeted Social Media Advertising: Implemented focused ad placements in key U.S. markets to drive brand awareness and consumer engagement.
    • Integrated Media Mix: Complemented digital efforts with strategic placements to reinforce the message and boost overall reach.
    • Data-Driven Optimization: Monitored campaign performance and fine-tuned targeting to maximize impact and cost efficiency.

    The Results
    Our creative approach generated nearly 1 million impressions and 250,000 engagements, culminating in a 44.4% increase in sales and a 40% lift in orders on their US site. An organic mention from Khloé Kardashian further amplified Lorina’s buzz, cementing its status as a standout brand in the U.S. market.

    Ready to elevate your brand with targeted, impactful digital storytelling? Contact New Alchemy Media today for a free consultation and let’s create your success story.

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