From Zero to 18,000 Members: How Sun Health & Dental Became a Market Leader

New Clients
Revenue Generated
Return on Ad Spend
Sun Health & Dental partnered with New Alchemy Media (formerly Vantage Communications) to overcome industry challenges, establish a competitive digital presence, and scale from zero members to a dominant position in the South Florida healthcare market. Our multi-channel, data-driven marketing strategy led to explosive growth in membership and unprecedented ROI.

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Highlights

Result:
Additional Monthly Revenue

Services

Digital Marketing Services
Search Engine Optimization (SEO)
Social Media Marketing
Website Design & Development
Analytics & Conversion Optimization
PPC & Local Search
Content Creation Services

Solutions

  • Website Development & Digital Presence: Built an optimized website from scratch, implementing SEO and PPC strategies to drive visibility.
  • Strategic Paid Advertising: Created separate Brand, Product, and Competitor targeting campaigns, optimizing PPC ads in both English & Spanish.
  • Localized Marketing Strategy: Focused heavily on the Hispanic market by tailoring messaging and leveraging culturally familiar discount medical plan concepts.
  • Media Mix Optimization:
    • TV & Radio: High-frequency campaigns in Spanish and English.
    • Digital & Social: Hyper-targeted campaigns on Facebook, Instagram, and streaming platforms.
    • Out-of-Home: Billboards and product placement in local news and entertainment programs.
    • Influencer & Spokesperson Strategy: Enlisted a trusted local figure to serve as the face of the brand.
  • Conversion Rate Optimization: Developed customized landing pages to enhance ad relevance and boost conversions.

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    Sun Health & Dental: Transforming Healthcare Access

    Business Overview
    Sun Health & Dental offers affordable discount medical plans for individuals, couples, and families—plans that start at just $40 for individuals, $45 for couples, and $50 for families up to five—providing quality healthcare options for those who don’t qualify for regular insurance or face high deductibles.

    The Challenge
    Before partnering with New Alchemy Media, Sun Health struggled to make an impact online. Low website traffic, minimal lead generation, and poor conversion rates left them feeling frustrated and overwhelmed, even though their affordable plans were a game changer for so many.

    Our Solution
    New Alchemy Media delivered a complete digital and media transformation for Sun Health. We redesigned their website for a smoother user experience and higher conversion rates, optimized their online presence with targeted SEO, and launched bilingual social media and paid advertising campaigns. In addition, we integrated a robust media mix—leveraging TV, radio, and out-of-home advertising—to ensure maximum local reach and reinforce the brand message across multiple touchpoints.

    The Strategy

    • Website Redesign & SEO: Built a responsive, user-friendly website that was fully optimized for search engines.
    • Targeted Paid & Social Campaigns: Rolled out bilingual advertising on Facebook and Google, driving qualified traffic and direct inquiries.
    • Media Mix Optimization: Enhanced the digital strategy with TV spots, radio ads, and out-of-home placements to amplify reach and boost brand recall.
    • Continuous Optimization: Monitored performance data closely, refining campaigns to ensure sustained growth and cost efficiency.

    The Results

    • Conversion Rate Boost: Increased from 2.62% to 8.15% (a 211% improvement).
    • Exponential Conversions: Overall conversions surged by 3,440%.
    • Cost Efficiency: Reduced cost per conversion by 59%, maximizing every marketing dollar.
    • Membership Growth: Transformed their membership base from 0 to over 18,000—solidifying their position as a leader in accessible healthcare.

    Ready to transform your digital and media strategy to drive real growth? Contact New Alchemy Media today for a free consultation and turn missed opportunities into measurable success.

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