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Fonti Di Crodo: Elevating Italian Sparkle in the U.S. Market
Business Overview
Fonti Di Crodo brings authentic Italian flair to the U.S. with premium flavored sparkling water and citrus-flavored Italian soft drinks—crafted with a tradition of quality and sophistication.
The Challenge
Before partnering with New Alchemy Media, Fonti Di Crodo struggled to break through in a saturated U.S. market. Low brand awareness and stiff competition left them with minimal consumer engagement and untapped sales potential.
Our Solution
New Alchemy Media introduced the "CIAO" campaign—a creative, targeted digital marketing initiative designed to capture attention and connect with consumers through compelling storytelling and strategic influencer partnerships.
The Strategy
We optimized the brand’s online presence with a focus on conversions, we launched localized social media advertising on Facebook and Instagram, and partnered with influential voices in their key marketsto authentically share the brand’s Italian heritage and the tastiness of their drinks both by themselves and as mixers! Continuous data-driven optimization ensured that every marketing dollar maximized results.
The Results
Our efforts led to a 308% increase in impressions, a 217% boost in reach, a 73.24% surge in sales, and a 66.9% lift in orders on their Amazon Storefront during the campaign—transforming Fonti Di Crodo from a niche player into a growing success story in the U.S. beverage market.
Curious how a creative, targeted campaign can transform your brand? Let’s chat—contact New Alchemy Media today for a free consultation.